Every Shape In Your
Logo Is Saying
Something.
A circle feels approachable and complete. A triangle communicates direction and precision. Sharp edges signal strength. Organic curves suggest warmth. Your logo is saying all of this — before your customer reads a single word. At Burraq, we make sure it's saying the right thing.
Research Before Sketch
We study your category, your competitors, and the visual language they're using — before we pick up a pencil. The research is what makes the design defensible, not just attractive.
4 Wks
Startup Logo Timeline
2–3 Wks
Redesign Timeline
100%
IP Ownership
What You Get
What's Inside Every Logo Project
A logo from Burraq is not a single file. It's a set of deliberate decisions — each documented, each justified, each built to work across every context your business appears in.
Discovery Conversation
Before we start, we talk. We want to understand your business, your audience, your competitors, and how you want people to feel when they see your mark. This isn't a questionnaire — it's a real conversation that shapes the entire brief.
Competitive & Category Research
We map the visual territory of your industry — what shapes, colors, and typographic styles are already being used. We look at what's working in successful brands and where the differentiation gap is. Research happens before a single concept is sketched.
3 Distinct Logo Concepts
Three genuinely different directions — not variations of the same idea. Each concept comes with a written rationale explaining the shape choices, the visual reference, and the intent behind the design. You understand what we built and why.
Primary, Alternate & Icon Versions
Your logo needs to work in a website header, a favicon, a social profile picture, an embroidered cap, and a business card. Each version is designed for the context it will appear in — not just scaled down from the same file.
Dark & Light Variations
A logo that only works on one background is a limited logo. You'll receive versions optimised for dark backgrounds, light backgrounds, and neutral/transparent applications — so your brand stays consistent across every surface.
All File Formats
SVG, AI, EPS, PNG (transparent), and PDF. The vector source files are editable at any size without quality loss. Whether you need it on a billboard or a button, the file is ready.
Our Approach
A Logo Is A Claim.
We Make Sure You Can Back It Up.
Every shape choice is a statement about who you are. A logo with rounded corners says something different from one with sharp angles. A monogram communicates differently from a pictorial mark. We make these decisions deliberately — studying your category, understanding what the most successful brands in your space are doing visually, and finding where your brand can occupy a clear position of its own.
Shape psychology applied — every form chosen for what it communicates
Case study review of leading brands in your industry before we create
Every concept presented with a written rationale — not just a result
Honest timelines — 4 weeks for a new logo, 2–3 weeks for a redesign
Circle
Trust & Unity
Triangle
Direction & Power
Square
Stability & Reliability
Organic
Warmth & Creativity
Our Process
How A Logo Project Works
Four steps. No shortcuts. The research is what makes the design worth having.
The Conversation
We talk through your business properly — who you're for, what you want people to feel, and what you've seen that resonates. This shapes everything.
Research & Mapping
We analyse your category — shapes, colors, and typographic styles dominant in your market. We identify the visual gap before we start filling it.
Concepts + Rationale
Three distinct directions, each built from the research — presented with a written rationale so you understand why every shape and proportion was chosen.
Refinement & Handover
We refine based on your feedback until it's right. Final delivery includes all variations, all formats, and a usage guide — ready to deploy from day one.
Client Stories
What Clients Say
We let the work — and the clients — speak.
"Burraq explained why they chose a particular shape for our logo — not just what it looked like, but what it communicates. By the time we approved the final concept, I understood our own brand identity better than before."
Ahmed H.
E-commerce Startup, Karachi
"We had a logo before — it was fine, but it didn't say anything. Burraq looked at our competitors, came back with research on what our market was doing visually, and designed something that actually stands apart. That's the difference."
Nadia Q.
Retail Brand, Lahore
"Honest timeline upfront — 4 weeks, and they explained exactly why. No rushed delivery, no compromise on the research. When the concepts came in, it was clear the time had been well spent. Worth every rupee."
Bilal T.
SaaS Startup, Dubai
Pricing
Logo Design — Clear Scope, Clear Timeline
One scope, two scenarios — new logo or redesign. Both start with the same depth of research.
New Business
Logo Design
For startups and new businesses building their visual identity from scratch.
Timeline: ~4 weeks
- Discovery conversation & brand brief
- Competitive & category research
- 3 distinct concepts with written rationale
- Primary, alternate & icon variations
- Dark & light background versions
- All formats: SVG, AI, EPS, PNG, PDF
- 100% IP ownership on delivery
Existing Business
Logo Redesign
For businesses with an existing logo that no longer reflects where they are or where they're going.
Timeline: 2–3 weeks minimum
- Existing logo audit — what's working, what's not
- Competitive & category research
- 3 distinct concepts with written rationale
- Primary, alternate & icon variations
- Dark & light background versions
- All formats: SVG, AI, EPS, PNG, PDF
- 100% IP ownership on delivery
Need a logo as part of a full visual identity system? See our branding packages →
FAQ
Questions Worth Asking
Because the research is real. Week one is discovery and category mapping. Week two is concept development — three genuinely distinct directions, each with a written rationale. Weeks three and four are refinement. If we compressed this into a few days, the research would suffer, and the logo would show it.
Yes — 100%. Upon project completion and final payment, all source files (AI, SVG, EPS, PNG, PDF) and the full intellectual property transfer to you. No licensing conditions, no ongoing fees, no usage restrictions.
We go back to the brief and refine. Because every concept is presented with a written rationale, feedback conversations are specific and useful. We iterate until the direction is right.
If you're a very early-stage startup validating an idea, a logo is a reasonable starting point. But if you're actively building your presence — website, social, sales materials — a standalone logo without a defined color system and typography will create inconsistency fairly quickly. We'll tell you honestly which applies to your situation when we talk.
Your Logo Is Already Making
An Impression. Let's Make
It The Right One.
If you understand that a logo is a business decision — not just a design task — we should talk.
No obligation. Just an honest discussion about whether we're the right fit.
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