The Font Your Brand
Speaks In Tells
Everything.
A serif typeface communicates heritage and authority. A geometric sans-serif signals modernity and precision. A rounded font feels approachable and friendly. Your brand's typography is doing this work silently — on every page, every post, every document. At Burraq, we make sure it's working in your favour.
Hierarchy Before Aesthetics
We design type systems built around how your audience reads — heading hierarchy, body readability, and UI legibility — not just what looks good in a mockup.
2–4
Typefaces Max Per System
All
Platforms Covered
100%
Ownership on Delivery
What You Get
What's Inside Every Typography System
A typography system from Burraq is not just a font recommendation. It's a documented set of decisions that keeps your brand reading consistently — on every surface, at every size.
Typeface Selection
Primary and secondary typefaces chosen for what they communicate — not just how they look. We research typefaces used in your category to ensure your brand occupies a distinct visual position.
Font Pairing
Two typefaces that work together — creating tension, contrast, and hierarchy without clashing. Every pairing is tested across headings, body text, captions, and UI labels.
Size & Weight Hierarchy
H1 through body through caption — a clear size scale and weight system that guides your reader's eye naturally. Delivered for both digital (px/rem) and print (pt) applications.
Usage Rules & Documentation
Which typeface goes where and why. Line-height, letter-spacing, alignment rules, and do's & don'ts — so your brand reads consistently even when you're not in the room.
Why It Matters
Inconsistent Typography Is Quietly
Undermining Your Brand Every Day.
When your website uses one font, your social media uses another, and your print materials use a third — your brand doesn't feel like one business. It feels scattered. Clients notice, even if they can't articulate why. A documented typography system ensures your brand reads as one consistent voice — everywhere it appears.
Typeface selected for personality — not just availability or popularity
Readability tested across screen sizes, devices, and print formats
Licensed correctly — no copyright issues across commercial use
Web-safe and Google Font alternatives provided where needed
Client Stories
What Clients Say
We let the work — and the clients — speak.
"We had three different fonts being used across our product, website, and marketing — none of them intentional choices. Burraq gave us a proper type system with a rationale behind every decision. Our designers now have a reference they actually use, and the output is noticeably more consistent."
Omar F.
SaaS Product, UK
"I didn't think typography was something I needed to invest in separately. Burraq showed me exactly how much our current font choices were undermining the rest of our brand work — and then fixed it properly. The type hierarchy they built made our product feel more premium immediately."
Rida T.
E-commerce Brand, Karachi
"The documentation is what made the difference. Every decision came with a written explanation — why this typeface, why this weight, why this size ratio. When I share it with new designers or developers, they understand the system immediately. That's rare."
Danish A.
Consultancy Firm, UAE
Pricing
Typography System — Clear Scope, Clear Price
Standalone if you already have a logo. Complete if you're building from scratch.
Standalone
Typography System
You have a logo. You need your typefaces documented and consistent across all platforms.
- Primary + secondary typeface selection
- Font pairing with written rationale
- H1–H6 + body + caption size scale
- Weight, line-height & spacing rules
- Digital (px/rem) & print (pt) specs
- Web-safe & Google Font alternatives
- Usage rules document
Better Value
Brand Identity Package
Typography + logo + color system + brand guidelines — the complete foundation.
- Everything in Typography System
- 6 Logo Concepts + all variations
- Full Color System
- 20+ Page Brand Book
- Business Card + Letterhead
- Social Media Profile Kit
- 100% Ownership Rights
- Unlimited Revisions
Not sure which fits? Let's talk — no commitment.
FAQ
Questions Worth Asking
You can — but a font chosen without strategy often creates inconsistency across platforms, licensing issues for commercial use, or a visual personality that contradicts what your brand is trying to communicate. A documented system removes all of that ambiguity and ensures everyone who works on your brand — designers, marketers, developers — is working from the same foundation.
Yes — if you're actively producing content, running a website, or sending communications under your brand. A logo tells people who you are. Typography tells them how you communicate. Without a system, different designers and platforms will make different font choices, and your brand will look inconsistent even when the logo is applied correctly.
Yes. We specify fonts that work across digital (websites, apps, social media) and print (brochures, business cards, packaging). Where a selected typeface has licensing restrictions for certain uses, we provide alternatives — including Google Fonts equivalents for web use — so you're never stuck.
Your Brand Is Already
Speaking. Make Sure
It Sounds Right.
Let's have a conversation about your brand and what your typography needs to communicate.
No obligation. No pressure. Just clarity.
Explore Our Services
Branding &
Brand Identity
Complete brand identity — logo, color system, typography, and brand guidelines built to last.
Marketing &
Brand Growth
Data-driven marketing — social media, paid ads, SEO, and content strategy for sustainable growth.
Web
Development
Fast, scalable, SEO-ready websites and web apps built to perform and convert.